The Publicity Committee's primary mission is to ensure that both individuals and companies know that the Playmakers exist through utilizing print advertising and through networking opportunities to get the word out, not only about Playmakers shows, but also about the organization. The Publicity Committee's goal is to use various types of promotional venues to promote the Sterling Playmakers and widen the organization's membership and audience base. 

Responsibilities include:
 

• Provide support and guidance to each production's PR manager on overall publicity and bulk mails

• Provide support and guidance to each production's PR manager on paid advertising plans and acts as liaison between each production's PR manager and local advertisers to place paid ads

• Work with the IT Committee to utilize current email and mailing address database to inform members and those interested in the Playmakers group about current activities

• Seek economically favorable opportunities for advertising shows on an annual basis

• Locate organizations to expand community networking to increase awareness and support

• Develop a season brochure to advertise the season, as well as season ticket packages

• Develop Sterling Playmakers business cards

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Subcommittees include:
 

• Advertising

• Bulk Mailing

• Public Relations

• Telephone Hotline

• Program Ads